See our journey to become the 360 Cookware you know and love.
July, 2004
Led by our founder Bryan, the Hurley family invested its life’s savings to break ground on a state of the art cookware and bakeware manufacturing facility in Southeast Wisconsin, also known as the heart of American Cookware manufacturing. This bold move was the family’s best effort to protect the industry and the American made jobs it supported. If the family had moved production to China like many other companies at the time, they would have seen a 60% increase in profits. However, their gamble paid off, and their facility is now cost competitive with similar off shore options.
August, 2005
Very first shell of a pan rolled off the line at a cost of more than $12 million dollars. This was the investment to keep the product made in the USA.
2008
360cookware.com was born as the world’s first direct to consumer cookware brand. Bryan’s vision was to upgrade the look of the product and remove the barriers for customers to purchase, all while making it more affordable. Up until this point the only way to purchase this high quality product was via a live demonstration. While this has always been and remains a successful model, its reach is limited. His disruptive approach was not well received by the industry as the future of ecommerce was an unknown at that point. History shows how his decision played out.
September, 2024
Bryan recognized 360 Cookware was struggling due to limited resources and a lack of marketing expertise, particularly in ecommerce. He persuaded his wife, Beth to leave her biotech career to help him officially launch 360 Cookware as its own company. Although her background was in launching new pharmaceutical products, her skills proved invaluable in successfully launching 360 Cookware as a woman owned small business.
2024
360 Cookware has transformed more than 70,000 kitchens into the best dining experience possible. With a network of more than one thousand influencers and affiliates, 360 Cookware proudly maintains its Made in USA status at an affordable price, backed by industry-leading customer service and a product that customers passionately stand by.
"Cookware is a fundamental tool- one that should never be coated, toxic or disposable. If it doesn’t enhance your culinary experience, it isn’t 360 Cookware."
At 360 Cookware, we blend time-honored craftsmanship with cutting-edge sustainability practices. Our cookware is meticulously crafted by skilled artisans in West Bend, Wisconsin, using techniques perfected over generations. This expertise, combined with our commitment to eco-friendly manufacturing, results in cookware that's not only superior in performance but also kind to our planet.
We take pride in our innovative approach to production, which minimizes environmental impact without compromising on quality. From our wind-powered facility to our zero-landfill policy, every aspect of our manufacturing process is designed with sustainability in mind.
The precision-fitted lids create a vapor seal, locking in moisture and nutrients for healthier, more flavorful meals.
Ergonomic Handles
Carefully designed for comfort and balance, our stay-cool handles make cooking and maneuvering a breeze, even with heavier dishes.
Dry-Sanded Finish
Our unique dry-sanding process creates a non-porous cooking surface that's naturally non-stick and easy to clean, without the need for harmful coatings.
Tri-Ply Construction
Our cookware features a unique three-layer design with an aluminum core sandwiched between T-304 surgical grade stainless steel, ensuring optimal heat distribution and durability.
Redefining the American Kitchen: Quality, Health, and Sustainability United
Heirloom Quality for Generations
Our cookware is built to last a lifetime, reducing waste and providing value that spans generations.
Healthier Cooking, Healthier Families
With our innovative Vapor® Technology, you can cook nutritious meals using less oil and retaining more vitamins and minerals.
Eco-Friendly from Start to Finish
From our wind-powered factory to our durable products, we're committed to minimizing our environmental impact at every step.
Our Green Manufacturing Promise
100% Wind Energy
Our factory is powered entirely by wind-generated electricity, significantly reducing our carbon footprint.
Zero Toxic Chemicals
We use absolutely no harmful chemicals in our manufacturing process, ensuring both worker and consumer safety.
Our Green Manufacturing Promise
Zero Landfill Contributions
Our products are built to last, and our manufacturing process creates zero waste, keeping materials out of landfills.
Zero EPA Permits
Our advanced manufacturing techniques eliminate the need for EPA permits, showcasing our commitment to clean production.
“I've cooked with this cookware for over 15 years, and it still looks as good as the day I bought it. My husband and I cook all our meals at home, and we are constantly amazed at how easy it is to clean up after even the stickiest of meals.”
"The quality of these pans is unmatched. They heat evenly, clean up easily, and have made cooking a joy again. Plus, knowing they're made in the USA with sustainable practices makes me feel good about my purchase."
“As a nutritionist, I'm thrilled to recommend 360 Cookware to my clients. It's the perfect blend of safe, non-toxic materials and superior cooking performance. My family enjoys healthier, more flavorful meals without worrying about harmful chemicals leaching into our food.”
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